Often referred to as the fountain of youth, hyaluronic acid is one of the chief components of the skin matrix and what gives the skin its volume and fullness. It can attract from 600 to 1000 times its own weight in water so it plumps the skin and gives it volume, increases skin smoothness and improves wrinkles. In short, it is an excellent skin moisturiser and one of the most valued and effective anti-ageing ingredients for skincare. It is also thought to increase the production of collagen, keeping the skin firm and plump. Hyaluronic acid is used in significant amounts in both our face creams, Face Rejuvenate and Face Smooth.